Saturday, March 19, 2011
It has been a while since we last blogged! Well whats new is that recently our designer Ayesha Akram was invited at the Institute of Business Management as a guest speaker. The event was an orientation session organized by Shell, where our designer was an internee last summer.
For those of you who are not aware, Shell's CSR dept is dedicated to promoting entrepreneurship within Pakistan (you can check their website www.tameer.org.pk/). Ayesha's story "The Journey from an intern to an entrepreneur" was a source of motivation for most of the students who wanted to start off with their own businesses one day. She talked about how she started off, the kind of problems she faced and what kept her going.
Ayesha's vision is to built a brand that is not just profit-oriented but also gives back to the society we live in, during her presentation she mentioned, "Promoting entrepreneurship within Pakistan is something close to my heart. That is why at Ash L'amour we have a CSR dept. dedicated for this purpose, we basically conduct small workshops to create awareness on how to start off with your own businesses"
We wish our designer the very best for the upcoming exhibition!
Well this is all for the now! Follow us for more updates about your fav brand! =)